Post by account_disabled on Feb 24, 2024 0:02:38 GMT -5
As part of the presentation at NewFronts, TikTok representatives announced the launchTikTok Pulse. This is a new solution that will allow placing brand ads next to the most popular videos. TikTok Read also : How to run an ad on TikTok? Complete instructions for use TikTok has undoubtedly become the main trendsetter, all thanks to the ability of the platform's algorithms to change with incredible speed and deliver interesting content to the user on the For You page.
However, this creates a number of challenges for advertisers who are tasked with reaching the app's global audience of more than 1 billion Asia Phone Number List monthly users. For this, they need to prepare a specific media plan in advance. The new advertising product will allow brands to "cling" to the authors' videos when they are still gaining momentum, and not when their popularity has reached its peak, in which case advertising may seem intrusive and quite tiresome to the viewer.
Advertisers and media buyers can purchase TikTok Pulse throughTikTok Ads Managerat a fixed CPM and pre-order, it certainly speaks to the program's desire to work with paying advertisers. Pulse is available across 12 categories, including cosmetics and personal care, fashion and automotive. According to TikTok, ads will appear next to the most effective and brand-safe content. Post-campaign audience reports are also available. It is worth noting that this decision will also be the first advertising product that provides a share of the revenue for the authors of the videos.
However, this creates a number of challenges for advertisers who are tasked with reaching the app's global audience of more than 1 billion Asia Phone Number List monthly users. For this, they need to prepare a specific media plan in advance. The new advertising product will allow brands to "cling" to the authors' videos when they are still gaining momentum, and not when their popularity has reached its peak, in which case advertising may seem intrusive and quite tiresome to the viewer.
Advertisers and media buyers can purchase TikTok Pulse throughTikTok Ads Managerat a fixed CPM and pre-order, it certainly speaks to the program's desire to work with paying advertisers. Pulse is available across 12 categories, including cosmetics and personal care, fashion and automotive. According to TikTok, ads will appear next to the most effective and brand-safe content. Post-campaign audience reports are also available. It is worth noting that this decision will also be the first advertising product that provides a share of the revenue for the authors of the videos.